Asia Pacific Rayon (APR), the first fully integrated viscose rayon producer in Asia, organized a customer meeting at Radisson Blu Dhaka Water Garden Hotel in Dhaka on June 06, 2024. With the theme ‘Viscose & Lyocell Opportunities for Bangladesh’s Textile Industry,’ the event provided a platform for industry leaders to exchange insights and discuss innovations and collaborations.
Asia Pacific Rayon (APR) hosts a customer meeting in Dhaka, focusing on viscose and Lyocell opportunities for Bangladesh’s textile industry.
APR aims to boost sustainability in garment production, positioning Bangladesh as a hub for eco-friendly textiles.
Sachin Malik emphasises APR’s dedication to meeting the rising demand for man-made cellulosic fibre (MMCF).
APR’s market share has grown steadily, and the company has also seen an increase in Lyocell consumpation. Compared to other man-made cellulosic fibres, Lycoell is more sustainable. Hence, increased Lycocell utilization in garment production holds promising opportunities to make Bangladesh as a hub for sustainable textiles. Taking that discussion forward, this stakeholder meeting welcomed approximately 120 representatives from spinners, sourcing hubs, and downstream retailers.
Sachin Malik, global sales head of APR, said, “There is a significant projected increase in the demand for fibres, particularly driven by the expected growth in Man-made cellulosic fibre (MMCF). APR is dedicated to becoming the leading MMCF producer and ensuring stability in the supply chain to meet the evolving requirements of brands and customers.”
“We believe we can tap into the growing demand in the Bangladesh market with our viscose and Lyocell products. We are very pleased to see the response of our stakeholders attending this event, and we are positive that we can work together with them to transform Bangladesh as a hub for the region’s sustainable apparel industry,” said Tapan Sannigrahi, vice president, Marketing and Downstream Development, APR. He also added, “the company sells approximately in 15-20 countries globally, including key markets like Turkey, Pakistan and Bangladesh since it began operating in 2019”.
With a strong focus on sustainability, APR operates a world-class viscose staple fibre production facility that meets and exceeds multiple safety, quality, and sustainability requirements and guidelines.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (HU)
