Directed and shot by Mert Alas, the campaign shows Jeremy channeling classic Americana and nonchalant cool. Everyday moments capture Jeremy sundrenched and poolside, shining a new light on the latest underwear and denim. The campaign video, set to “Crimson and Clover” by The Shacks, brings his effortless style, subdued confidence and rock energy into focus.
“Calvin Klein’s aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign.” said Jeremy.
Calvin Klein’s Fall 2024 campaign, directed by Mert Alas, stars Jeremy Allen White exuding classic Americana and cool, effortless style.
Set to “Crimson and Clover” by The Shacks, the campaign captures Jeremy in sundrenched, everyday moments, showcasing the latest underwear and denim, including relaxed fits, 90s-inspired jeans, and modern cotton pieces.
Throughout the campaign, Jeremy is wearing Calvin Klein’s Fall 2024 underwear and denim styles in modern new fits designed for relaxed, statement-making style. The 90s Straight, Slim Fit and Standard Straight Jeans’ silhouettes offer the perfect base for denim-on-denim styling with the 90s Trucker Jacket, or a casual rockstar-off-duty look with the Monogram Logo T-Shirt. Underneath it all, new Modern Cotton Air and iconic Cotton Classic underwear provide all-day breathable comfort, complemented by new sunglasses.
The campaign launches globally on August 27, 2024. Content featuring Jeremy will pulse out on @calvinklein social channels throughout the week and will appear on high-impact out-of-home placements around the globe.
Calvin Klein’s Fall 2024 campaign will continue roll out throughout the season, following the brand’s dynamic talent in moments from morning to sunset, shining a new light on the brand and its timeless wardrobe essentials.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)
