Burberry brings British luxury to Seoul, South Korea

Highlights include upholstery featuring the classic Burberry Check, intricate Equestrian Knight Design carvings, and sculptural furniture inspired by renowned British artists Henry Moore and Barbara Hepworth, reflecting the brand’s deep ties to British art. The store will offer a curation of menswear, womenswear and accessories from the latest winter 2024 collection.

The redesigned Burberry flagship store at 459 Dosan-daero in Seoul has opened, showcasing British luxury and heritage.
Highlights include Burberry Check upholstery, Equestrian Knight carvings, and sculptural furniture.
The store offers menswear, womenswear, and accessories from the Winter 2024 collection, including iconic Heritage Trench Coats.

To celebrate the opening, the store will host two installations, ‘Burberry Art Space’ and ‘Burberry Heritage’, Burberry said in a press release.

Dedicated to showcasing British artists, ‘Burberry Art Space’ is a new series of exhibitions. For its first-ever installation in Seoul, the store will feature ‘A New British Modernity presented by Jemima Murphy, Pam Evelyn and Sarah Cunningham’. This exhibition introduces the work of three contemporary British artists who interpret the natural world, environment and subjective experiences in their own unique way.

In celebration of Burberry’s outerwear heritage, a curation of archive outerwear replicas will be displayed for viewing only, alongside archive imagery and several pieces from the latest Outerwear 2024 campaign. The selection is set to include Heritage Trench Coats, made in England at Burberry’s Castleford factory in Yorkshire, as well as new-season trench coats.

Fibre2Fashion News Desk (RR)