Plus-size women overlooked by most brands, reveals Mys Tyler survey

The average American woman is 5 feet 4 inches high and 58.3 per cent of them wear a D cup or larger sized bra, according to ‘Mys Tyler Insights 2024’.

Slightly more than half (52.1 per cent) of Australian women wear dress size 16 and above and 67 per cent of them wear size 14 and above. More than a third (36.9 per cent) of Australian women are plus-size. Only 9.1 per cent of them are straight-size (size 4-8) and more than half (53.9 per cent) of them are mid-size” (size 10-16), the survey revealed.

While social-commerce platform Mys Tyler recently revealed that 54.4 per cent of US women, 36.9 per cent of Australian women and 47.4 per cent of UK women are plus-size, a mere 0.8 per cent of the looks at New York Fashion Week AW24 and 2.4 per cent of the looks at London Fashion Week were plus-size.
This implies plus-size women are overlooked by most brands

Almost half of Australian women describe their shape as curvy and the most common bra cup size worn by Australian women is a DD.

While 47.4 per cent of British women are plus-size and the average dress size in the United Kingdom is between 16 and 18, a mere 2.4 per cent of the looks at London Fashion Week were plus-size.

The average bra cup size worn by such women is between a DD and an E and the majority of such women (58.5 per cent) wear a DD cup or larger.

The average height of women in both Australia and the United Kingdom is 5 feet 5 inches.

“Despite making up a significant portion of the population, ‘plus-size’ women are still overlooked by most brands, and even in 2024, size-inclusive representation is heavily lacking on runways and in advertising,” said Mys Tyler, founder Sarah Neill.

“Our community continues to share with us the challenges they face when shopping in-store and online,” she noted on the platform’s website.

Fibre2Fashion News Desk (DS)